Podcasting is often associated with younger, tech-savvy crowds, but let’s not overlook an incredible and growing audience: seniors! Older adults are increasingly engaging with digital content, and podcasts are a fantastic way to connect with them. However, reaching this audience might require some tweaks to your usual approach.
Let’s get into 4 practical tips to make your podcast a hit with seniors.
Keep It Clear and Accessible
First, you want to make it easy for them to find and listen to your show.
For example:
- Skip jargon like “RSS feed” or “aggregator” and instead say something like, “You can listen on your smartphone or computer—just search [Podcast Name].”
- A short, printable guide or a simple tutorial video can help seniors learn how to access your podcast.
- Speak clearly, minimize background noise, and ensure your audio is properly mixed. Seniors might be listening with less-than-perfect hearing, so prioritize crisp and clear sound.
Choose Topics That Resonate
You don’t need to focus solely on “senior” topics to appeal to older listeners, but aligning your content with their interests helps.
For example, you might:
- Tap into nostalgia: Many seniors enjoy revisiting the past. Whether it’s music from the ’60s, historic events, or cultural moments they lived through, nostalgic content can be a big draw.
- Address current challenges: Topics like retirement planning, health and wellness, or staying active and social are highly relevant.
- Celebrate their stories: Seniors have rich life experiences—invite guests from this age group to share their stories or insights. Making them feel represented in your podcast builds a deeper connection.
Build a Personal Connection
Many seniors value relationships and authenticity, so building trust and rapport with this audience is key.
You want to:
- Be warm and relatable: A friendly, conversational tone makes your podcast more enjoyable to listen to. Avoid sounding overly formal or stiff.
- Engage with your audience: Encourage seniors to reach out via email or even phone calls if they’re less comfortable with social media. Respond to their questions and feedback—it shows you care about their input.
- Host community events: If possible, organize small, local gatherings where you can meet your listeners face-to-face. Senior-friendly events like book discussions, coffee mornings, or storytelling sessions can help strengthen the bond.
Promote Where Seniors Are Active
To reach a senior audience, you’ll need to market your podcast in places they already frequent.
Primarily:
- Leverage Facebook: Facebook is the most popular social media platform among older adults. Share engaging posts, create groups, or run targeted ads to reach them.
- Partner with local organizations: Senior centers, libraries, and even clubs can help spread the word about your podcast. Ask if you can leave flyers or give short presentations.
- Use traditional media: Don’t underestimate the power of print! Advertise in community newsletters or local newspapers that seniors are likely to read.
- Collaborate with retirement facilities: Many assisted living communities offer recreational programming for residents. Reach out to activity coordinators to see if they’d share your podcast with their residents or include it in their activity schedules.
Connecting with seniors as a podcaster likely means adjusting your strategy—it’s about understanding their needs and creating content that speaks to them. By focusing on accessibility, engaging topics, genuine connection, and smart promotion, you can build a loyal audience that appreciates what you have to offer. So, go ahead—hit record, and start creating a space where seniors feel seen, heard, and inspired!