Written content can allow a person to establish a name for themselves in a specific niche. This goes the same for certain video content but nothing compares to the podcast when trying to become a thought leader in an industry. Podcasting not only allows a person to express themselves by speaking but it also allows listeners to engage with the person hosting the podcast. Being able to answer questions from people in various parts of your industry showcases your knowledge. The only comparable way to get in front of this many relevant people is to present at an industry conference.
Those podcasts that garner enough of a following can become mainstays in the industry. People tuning in to hear your thoughts on the latest happenings can quickly turn into job offers or offers to help start a company with certain individuals. Your career trajectory can be shifted in a positive way as many companies love having a well-known name in the industry run a certain department or be selected to the executive board. Keep your podcast content relevant and make sure to engage with those in the industry to help make sure you are being heard in your niche with your opinions being valued by some as fact.
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